Skills and responsibilities

The Board of Directors are all:
  • Entrepreneurial and able to drive the business forward while keeping it under control
  • Knowledgeable about the workings of the company to be answerable for its actions
  • Able to stand back from the day-to-day management to have an objective view
  • Sensitive to the pressures of short-term issues and yet aware of longer-term trends
  • Knowledgeable about potential or actual wider competitive influences
  • Focused on the needs of its business while acting responsibly
The Board meets several times a year to:
  • Establish vision, mission and values
  • Set strategy and company structure
  • Delegate objectives and tasks to management
  • Exercise accountability and responsibility to shareholders and stakeholders

board and exec members

James Batchelor

CEO & Founder

James Batchelor is Chief Executive and founder. He created Alertacall to develop and market his invention of the “I am okay” button and system, now known as the OkEachDay Platform. He is an experienced inventor, entrepreneur, investor and systems architect with successful ventures in internet service provision, software development, online retail, telecommunications and recruitment. James is also an expert on issues surrounding the ageing population, regularly invited to speak about innovation and counsels senior decision makers about future technologies.

Neil Jurd

Director & Leadership Coach

Neil Jurd provides leadership and logistical insight in to the company. Neil served as an Officer in the British Army, is a former Royal Military Academy Sandhurst Instructor, Cranfield MA Graduate, student at Manchester Business School and Graduate of Advanced Command and Staff College. Neil was for several years Deputy President of the Army Officer Selection Board and has also been Head of Logistics at British Sugar. Neil is also Course Director for the Leadership Trust, and a regular speaker at Directors’ Forums, he also founded a youth development charity.

Martin Cutbill

Chief Business Development Officer

Martin Cutbill is the Chief Business Development Officer, responsible for both sales and marketing and our expansion into new markets. Martin is an experienced company director, who previously worked on several boards including as Chief Executive for Hitachi Capital Finance and Insurance Services. He has also held senior roles at Price Waterhouse, Nationwide Building Society, Bank of Scotland, and also as Head of Commercial Services at the Federation Of Small Businesses.

additional executives

Adrian Cross

Chief Operations Officer

Adrian Cross leads our operational teams to ensure we are delivering the best possible service to our clients and are continually developing our people. He brings to Alertacall an impressive track record of enabling business and people growth having worked for over 17 years in senior leadership roles within the outsourced staffing sector. His many achievements include leading the creation, development and growth of industry leading contact centres in the UK and overseas. Adrian holds a BSc (Hons) from Lancaster University and has attended international leadership programmes at Insead in Fountainbleu and IMD at Lausanne.

Phil Powell

Chief Technology Officer

Phil Powell is an experienced systems architect, multi-disciplined developer and interface designer. He speaks at public events about accessibility and digital working, and is a member of the RSA fellowship. Phil joined Alertacall after over fifteen years working for high profile clients like the BBC, Sony, Audi and Levi’s. For his creative work Phil has been nominated for a BAFTA and was awarded a prestigious Cannes Lion for his work for the musicians U2. 

find out how you could benefit

our services


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A preventative approach to integrated care that helps identify people with changing needs, improves transfers of care, medication and appointment compliance, and lowers admission rates.

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social care

Delivers improved communication with higher needs people, allowing providers to devote more time to those people in greatest need.

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Gives individuals confidence to live independently without wearing a device.  The only service centred around maintaining daily contact.

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