Our team

Alertacall comprises passionate and experienced thought-leaders, operations experts, technologists and customer support professionals who listen carefully to the needs of our clients and customers.

our team

introducing our people

Based across our locations in Windermere and Warrington our team is passionate about the service it provides to ensure the best possible client and customer care. We pride ourselves on selecting brilliant people who believe deeply in our values and invest in them with excellent training, coaching and leadership development.

To achieve this we work closely with a range of expert coaches, leadership development organisations and higher education institutes. Our people continually develop personally and professionally, and are trained in key areas for our clients, such as reflective listening, mental health and dementia awareness.

Professional advancement is important to us, with many team members progressing through the organisation into management or leadership roles. To ensure all our services remain truly person-centred all team members, including our CEO, routinely speak to end-customers of our services, for example, the older people we have contact with.

Alertacall people are Passionate, Progressive, Caring, Reliable and Knowledgeable. There is an employee well-being forum which is driven by our team members and which feeds into leadership decision making and our people development strategy. Our people also organise diverse social activities to create a fun and inclusive workplace.

Some of our people

James Batchelor

CEO and Founder

James is our CEO, an experienced company founder and inventor who created the OKEachDay Platform knowing that by increasing contact with people we can better understand their changing needs. James enjoys passionate (intense!) debates and loves talking about ideas, technology and leadership. Make contact if you'd like to join him in a trendy coffee shop or on a lakeland walk to do exactly that.

Adrian Cross

Chief Operations Officer

Adrian leads our operational teams to ensure we are delivering the best possible service to our clients and are continually developing our people. With over 17 years in senior leadership roles, he has lead the creation, development and growth of industry leading contact centres for business in the UK and overseas. In his spare time, Adrian loves a run in the fells, so if you fancy a run let him know!

Martin Cutbill

Chief Business Development Officer

Martin is a board director of Alertacall and our Chief Business Development Officer, with responsibility for business development, marketing, and the expansion of the organisation's services into new markets. Martin can provide you with some good routes, or lead a ride, if you fancy cycling in the Lake District, Peak District or the Cheshire plains.

Rameena Farooq

Client Development Manager

With 13 years experience in the Business Development field, Rameena brings a wealth of knowledge and passion joining our team as Client Development Manager. Responsible for prospecting, identifying, and developing new opportunities, whilst fostering great relationships with future clients. Rameena is a regular at Hot Yoga and has a passion for all things food - so if you're looking for someone to host a stellar dinner party - Rameena's your gal.

Sarah Fletcher

Client Relationship Manager

Sarah plays a pivotal role looking after all of our existing clients to ensure they're getting the most from our services, providing vital training and support all over the country. She's an avid DIY'er, having taken on the mammoth task of renovating her 150 year old family home. With an eye for interior design and landscaping, if it's decorating or gardening tips you need, Sarah would be happy to help.

Neil Jurd OBE

Director and Leadership Coach

Neil is a director of Alertacall and helps us with leadership strategy. Neil is an expert in leadership and team development, and was formerly an army officer, seeing service in Sierra Leone, Iraq, Yemen and the former Yugoslavia. Neil enjoys long and often fairly unpleasant winter ski tours across Norway. If you want someone to help you plan a gruelling adventure or endurance event, Neil's your man.

Ben Lambert

Head of Client Relations

Ben has more than 10 years experience developing and fostering positive client relationships, and is now responsible for client growth and ensuring excellent client satisfaction across all our services. He’s lived and worked across 3 continents so is well accustomed to travelling the country meeting with clients. If you’re looking for your next challenge give him a shout – though be careful, he might suggest running a marathon or climbing a volcano!

Jon Moody

Chief Information Officer

After starting his career as a programmer in a building society, Jon has specialised in scaling innovative technology businesses and has served on the board of several software companies overseeing impressive growth and customer success. With a passion for ‘useful technology’, Jon has great expertise across people and leadership, digital and cloud strategy, security, quality and scalability. In his spare time, Jon enjoys endurance go-karting. If you have a need for speed, why not challenge Jon to a race?

Claire Palmer

Head of Marketing

Claire is responsible for developing and implementing marketing activity for Alertacall. With over 10 years' marketing experience across a range of industries, she has worked closely with numerous public sector organisations, in particular the NHS, to help create customer focused marketing initiatives. Claire sings (a lot), if you are looking to arrange an open mic night in the Lakes, she'd love to help out.

Luke Richards

Sales Support Co-ordinator

Luke brings 5 years of experience to his role as Sales Support Co-ordinator within the Business Development Team. He is responsible for nurturing new prospective clients and identifying where our technology and services can help enhance service delivery. Luke is all things football and loves watching Grassroots Rugby, so if you want to catch up on the latest game, he’s your guy!

Ade Vaughan

Contact Centre Manager

With 12 years experience, Ade is our Contact Centre Manager and strives to ensure we deliver first class customer service. Ade helps to make Alertacall a great place to work and supports the development of team members through their own careers. At work, he specialises in performance coaching and people development, but in his spare time takes a keen interest in community rugby league. If you want to organise a rugby match, let Ade know!

Jo Webb

Specialist Project Manager

With a degree in Commercial Art, Jo is an experienced designer and project manager and has been an integral part of Alertacall since its inception. Her involvement has encompassed many aspects of the business including operations, finance, recruitment, design. Jo is a keen walker and cafe enthusiast, and will be able to tell you the best place to get cake in the Lakes.

Digital Switchover 2025 Guide

Transitioning to digital services in older person's accommodation

In this briefing, you will find:

  • How it will affect properties and services
  • The strategic implications and opportunities for social housing providers
  • The financial impact - designing a cost-effective approach
  • Housing Proactive case study - start your digital pathway