Our people

James Batchelor is Chief Executive and founder. He created Alertacall to develop and market his invention of the “I am okay” button and system, now known as the OKEachDay platform. He is an experienced inventor, entrepreneur, investor and systems architect with successful ventures in internet service provision, software development, telecommunications, online retail and recruitment. James is also an expert on issues surrounding the ageing population, regularly invited to speak about innovation and counsels senior decision makers about future technologies.

Adrian leads our operational teams to ensure we are delivering the best possible service to our clients and are continually developing our people. With over 17 years in senior leadership roles, he has lead the creation, development and growth of industry leading contact centres for business in the UK and overseas. In his spare time, Adrian loves a run in the fells, so if you fancy a run let him know!

Simon Lerpiniere, Alertacall's Chief Technology Officer, is responsible for shaping and executing our technology strategy. He oversees all software and technology development, including our robust and secure Pellonia cloud platform. Simon is instrumental in expanding our innovative touchscreen and 'beyond warden call' offerings, while also spearheading our company-wide cloud-first approach. Outside of work, Simon enjoys exploring the UK coastline in his Sea Kayak.

Ben has more than 10 years experience developing and fostering positive client relationships, and is now responsible for client growth and ensuring excellent client satisfaction across all our services. He’s lived and worked across 3 continents so is well accustomed to travelling the country meeting with clients. If you’re looking for your next challenge give him a shout – though be careful, he might suggest running a marathon or climbing a volcano!

Emma has spent her whole career (over 30 years) in Marketing. From strategy and planning to direct mail, print and production, social media, PR and events, she has a wealth of knowledge. She's worked in small businesses and global organisations, across multiple industries, including tech, financial services, telephony, education and utilities. You might come across Emma if you're speaking at one of our events, working on a case study, or in the media. Outside of work she's a hobby sewist and so you might spot her wearing one of her own creations!

Mike has over 18 years’ experience in Finance, working with a variety of founders and investors to optimise funding and financial solutions for small businesses. He has been part of the Alertacall journey since leading the process that saw Middleton Enterprises become a shareholder in 2021. He works closely with the leadership team on all aspects of finance, strategy and stakeholder management. Outside of work he’s playing squash whenever family commitments allow it.

Nigel brings a wealth of experience in developing long-term partnership relationships and plays a pivotal role in supporting housing providers from the point where options are first explored with Alertacall, right through to service deployment and implementation. For the past 10 years, Nigel has lived in the US. In his spare time, Nigel enjoys lots of walks with the dogs, playing pool (mainly US 9 Ball), and travelling the canals of the UK.

Ben brings more than 15 years of experience across social housing, property, facilities management and business development.Having led housing operations, managed property portfolios and delivered complex compliance and maintenance programmes, Ben understands both the commercial pressures facing housing providers and the importance of services that make a genuine difference to residents.Outside work, Ben enjoys spending time with his family, cooking up a storm in the kitchen and racing cars on track.

Lydia has over 15 years’ experience of working in B2B marketing for a range of industries. Having thoroughly enjoyed studying Languages for Business at university, she has made sure her career path meant she could either speak Spanish or put her marketing skills to good use, if not both! At Alertacall, Lydia works on our campaigns, social media, website and also plans our events and likes how varied the role is. Outside of work, Lydia loves to travel - immersing herself into different cultures and languages.

Phil brings over 16 years of experience in software-as-a-service to his role as Head of Customer Success at Alertacall, covering customer experience, success, and growth operations. His approach focuses on driving client satisfaction through scalable processes and high-quality support, balancing his professional leadership with his experience as a British Fencing accredited coach.

Katy plays a pivotal role looking after all of our existing clients to ensure they're getting the most from our services, providing vital training and support all over the country. She's a (reasonably) keen runner, having recently completed the Manchester half-marathon for charity and a jigsaw puzzle enthusiast. Katy also enjoys camping trips to the Lake District so if you’re looking for campsite recommendations (or just a guide to the cosiest Lake District pubs), she is more than happy to help.

Sarah’s role is helping our clients get the most out of our Alertacall features. She works closely with her clients to keep engagement high and make sure their customers get the best experience possible. When not travelling to meet with clients, you will probably find Sarah at a concert. She’s a huge live music fan and always has the next gig booked into her calendar.

Ian has been with Alertacall since 2016 in various different roles. Ian now works directly with our clients from the first project kick off call. Initially he is there to support them get their data onto our system. After that, he works with them to figure out bespoke solutions for their needs - Ian is naturally creative so this comes in handy here. The gym helps Ian to wind down, and he tries to go at least three times a week. He has two Labradors, and spends a lot of time with his partner out on the fells of Cumbria which has been home for Ian since he started university in Penrith 15 years ago (Penrith is still home).

Nikki is dedicated to ensuring every client and tenant receives a seamless, top-tier experience. She manages our team of installers delivering and setting up touchscreens in residents' homes, while also leading an office team that keeps everything running smoothly—from initial planning to ongoing maintenance. When she’s not busy championing exceptional customer experience or working directly with our clients, Nikki trades the office for the gym, where you’ll find her dedicated to strength training.

Ben Mort is our dedicated Product Manager for Beyond Warden Call. Ben brings a wealth of experience to Alertacall, with 16 years in managing complex IT operations for schools and academies and over 6 years leading innovative Product teams. His passion lies in understanding customer needs and developing user-friendly, reliable solutions. Ben ensures that our Beyond Warden Call system exceeds expectations, incorporating leading-edge technology to enhance digital engagement and independence for users. Outside of work, Ben enjoys quality time with loved ones and outdoor activities.

Iain leads the implementation of our Beyond Warden Call solution (BWC), ensuring a seamless transition for social landlords moving away from traditional hardwired alarm systems in supported housing. With extensive expertise in project and change management, coupled with significant industry experience, including his time at Anchor, Iain is a trusted expert in his field. Outside work, he enjoys competing in triathlons, keeping fit, camping with the family, eating, and drinking at a local country pub.

With 22+ years of experience in Contact Centre Management, Natalie joined us in 2025 and has not looked back. Natalie has a passion for staff development and wellbeing and strives to ensure our customers receive the best service from our Contact Centre Operatives and that staff are dedicated to safeguarding our customers. Leading a multifunctional and ever-growing team can be challenging, but that is what Natalie thrives on. Natalie's spare time is spent with her family and friends, with the occasional holiday thrown in for balance.

Lynsey plays a key role in shaping and delivering Alertacall’s people strategy, ensuring a positive, high-performing workplace. As Head of People, she is dedicated to employee engagement, development, and fostering a culture where teams feel empowered to thrive.Outside of work Lynsey has renovated properties, enjoys time with family and friends and is partial to a hot chocolate and a slice of cake!

With a degree in Commercial Art, Jo is an experienced designer and project manager and has been an integral part of Alertacall since its inception. Her involvement has encompassed many aspects of the business including operations, finance, recruitment, design. Jo is a keen walker and cafe enthusiast, and will be able to tell you the best place to get cake in the Lakes.