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Alertacall achieves £1.5m investment to expand services for housing customers

Image for Alertacall achieves £1.5m investment to expand services for housing customers

Leading housing technology company Alertacall has benefitted from a £1.5m investment from Middleton Enterprises to support the growth of its Housing Proactive service, enabling it to become a one-stop shop for social landlords looking to strike the perfect balance between digital engagement and personal contact with their customers. The service enables housing providers to improve resident communication, confirm health and safety, and create cost and time saving efficiencies.

Alertacall’s Housing Proactive service is a specialist, technology-based housing management system designed for older people and those with additional needs. They have a customer base of over 50 housing providers across the UK and ambitious growth plans. With Digital Switchover imminent, Alertacall is also expanding its housing technology to create safer, smarter and more connected homes, including WiFi deployment, video door entry, fire alarms and video calling.

This investment will create 15 new jobs in Alertacall’s technology and business development teams. The company has offices in Windermere and Warrington, is debt free with an A1 credit rating, currently employing 80 people.

James Batchelor, CEO of Alertacall, said:

“It’s fantastic that we have secured this investment from an organisation that has a real track record in supporting SMEs with unique business propositions. We were approached by several private equity firms however Middleton Enterprises stood out due to its commitment to be involved as part of our business on a long-term basis, and also because they understood the importance of our social purpose too. The investment will help us deliver several brilliant services for social housing providers looking for the very best ways to engage digitally with residents, and particularly those with sheltered housing looking for modern, flexible and highly-affordable approaches for their properties post Digital Switchover.”

Mike Elliot, Finance Director of Middleton Enterprises, added:

“We are really pleased to invest in Alertacall, which has strong growth potential and is exceptionally well regarded by its client base. We are also impressed with the social value created by the business, which has a goal to improve the lives of individuals with higher needs. It’s rare to find a company that has such strong purpose, leadership and sustained investment in technology, and all of us here are excited to support the team on the next phase of the journey.”

Alertacall’s new range of innovations supported by this investment include:

  • WiFi installation ‘made easy’ – dramatically reducing costs and improving efficiency compared to ‘hardwired’ solutions ahead of Digital Switchover.
  • Launch of a unique environmental sensor to help landlords to comply with the Homes Act and proactively identify maintenance issues.
  • Video calling and messaging for residents to contact staff using the Housing Proactive resident touchscreen device.
  • Video door entry integration to portable touchscreen, enabling residents to view carers, staff or friends or family requesting access.
  • A free repairs reporting app built into its resident touchscreens enabling further self-service.
  • Further investments in pattern recognition and artificial intelligence that can be used to detect changing needs.

For more details on the new technology for housing and how it can help increase digital engagement with residents, call 0808 163 0993 or email