Alertacall team complete 30 mile charity fundraising walk in aid of ‘The Silver Line’

Team members from Alertacall, in Windermere, began their journey at Silver Howe, near Grasmere, last Saturday – tackling 5,000 feet of ascent over 16 hours of walking – before reaching their finishing point in the village of Silverdale.

They have christened the challenging route The Silver Way, with £1,170 generated in sponsorship now set to be donated to The Silver Line – a national charity that helps combat loneliness in older people.

Adrian Cross, operations director at Alertacall, explained The Silver Line, founded by Dame Esther Rantzen, was a cause close to the hearts of the entire team.

“This was a huge achievement by all those who took part. It happened to be the hottest day of the year but spirits were high throughout the whole 30-mile journey,” he said.

“The Silver Line is a charity that sets out to tackle loneliness and help those in later life to feel more connected – all aims Alertacall aligns itself with.

“We’re very proud of all of the efforts that have gone into organising and completing this walk, not to mention all of the money raised. A huge thanks and well done to everyone.”

The walk was completed by Will Palmer, Ian Kane, Steph Stainton, Paul Sheeky and Claire Palmer from Alertacall, a company that helps 15,000 individuals and residents of 45 housing associations across the UK to live safely and independently in their own homes for longer.

Colleagues Fleur Stanton and Jo Webb, as well as 13-year-old Tia Stainton, joined in stages along the way. 

The team now hopes to make The Silver Way an annual event, with people from outside of the company urged to join in next year.

Adrian added: “We hope as many people as possible will become aware of the work carried out by The Silver Line charity, which is staffed by volunteers, and offers advice and friendship 24 hours a day, seven days a week.”