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‘The Ageing Crisis In General Needs Accommodation’ roundtable synopsis

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Alertacall’s latest in-person roundtable event was organised to share ideas and inspire action to meet the urgent challenge of the ageing population in general needs housing.

According to analysis, as many as 28 per cent of those living in social housing are over 65. This number is only set to grow, with the UK population of over-65s estimated to increase from 11 million to 17 million by 2040*.

The keynote speaker was Sir Norman Lamb, who was formerly Minister for Care and Support and chair of the Parliamentary Science and Technology Select Committee.

Sir Norman was joined by Greg Reed, Group Chief Executive of Places for People, alongside Kathryn Fox-Rogers, Chief Operating Officer of Johnnie Johnson Housing, and James Batchelor, founder and Chief Executive of Alertacall.

TV presenter and journalist Esther Rantzen, a long-time and influential campaigner for older people, also sent a special recorded message for the roundtable, emphasising the importance of combining technology with human contact and compassion to keep older people safe and happy.

The discussion covered a wide range of issues, including the difficulty of tailoring digital solutions to meet the long-term needs of older people, the potential for collaboration between the housing sector and “health and social care”, and the need for consistency and support from central government.

Take a look at the roundtable video synopsis below or click on this link to take you to the report.


Alertacall attends and hosts events across the UK. Take a look at the events section of the website to find out where you can meet the team next and book to attend.

You can also book a 1-2-1 demonstration online or in person by emailing: